This article focuses on the benefits that free organic search provides small business owners.
Free organic search, can rock your business! With a properly SEO'd website, customers will call. SEO offers free organic search traffic! And, traffic means visitors which translates to sales. Let's face it. All small business owners want to maximize their profit. And, they want to maximize the return on their investment advertising dollars or budget. The two go hand in hand. So, any small business owner with a website that is designed to attract new business would simply love to generate new business via their website at the lowest cost possible.
But first, let me quickly review the difference between Sponsored or Paid Search and Free Organic Search. The following picture depicts the difference between the two:
When you do a search, you will see the "Ads" at the top of the page. These are paid ads or Google AdWords ads. Larger companies typically pay a high premium for these ads. Check out the search term, "waldorf plumber." It's at the top of the picture in the search box. Here's a big difference between paid and organic ads... notice the different locations of the companies. They are not in Waldorf. These are companies doing perimeter marketing outside their actual location. In this case, they are marketing to potential customers in Waldorf.
Historically, consumers have placed more trust in organic search than paid search results. They recognize that companies outside their area marketing to their area might have higher costs associated with marketing; and, that these costs may be passed on to the customer. And, in our personal opinion, consumers would rather deal with a local company in their area that they can build a lasting relationship with based on more personalized service.
This Webinar on Search Engine Optimization focuses on Free Organic Search.
This Webinar is just over 50 minutes long, but well worth the time if you have a small business website. It's provided by Rueben Yau, the Search Manager at Manta. In this Webinar you will learn the basics of Search Engine Optimization. You will learn: what SEO is and what it isn't; how to incorporate it into your small business website;and, how to get your website found by the major search engines.
We find that most small business owners simply do not have the time to manage their own SEO. We are here to help!