Search Engine Optimization (SEO) Basics

The Major Search Engines Google and BingWhen I saw this video Webinar on Search Engine Optimization (SEO), I thought it was just too good not to make it available to my readers. So, here it is! Search Engine Optimization is a critical component to small business websites.  Why?  A properly SEO’d small business website translates to free organic traffic to a small business website; and traffic means visitors which translates to sales.

But first, let me quickly review the difference between Sponsored or Paid Search and Organic or Free Search.  The following picture depicts the difference between the two.

Google's Sponsored Search vs Google's Organic Search

This Webinar on Search Engine Optimization focuses exclusively on Organic or Free Search.

This Webinar is just over 50 minutes long, but well worth the time if you have a small business website.  It’s provided by Rueben Yau, the Search Manager at Manta.  In this Webinar you will learn the basics of Search Engine Optimization. You will learn: what SEO is and what it isn’t; how to incorporate it into your small business website;and, how to get your website found by the major search engines.

 

Search Engine Optimization for Small Business Websites!

SEO targeted for Local Search MarketingSearch Engine Optimization or SEO is a critical element toward getting found, indexed and more importantly ranked by the major search engines.  SEO is central to implementing Internet marketing for your small business website. This section is devoted to showing small business owners the importance of SEO for their small business website. Specifically, local search or local search marketing!

Search engine optimization (SEO) is generally broken down into two major categories; 1.) Onsite SEO and Offsite SEO.  This section will focus, if not exclusively then mostly,  on Onsite SEO.  There is good reason for this.  SEO is principally used to drive free, organic traffic to your small business website.  Our clients are most interested in finding local customers, so all they really need is local search marketing for local customers.  After all an attorney, a dentist or a plumber is not interested in attracting potential clients or customers from California.  We are located in the Washington DC, Virginia and Maryland area.  The key is getting targeted traffic to a small business website. That’s local search marketing! So, they need Local Search engine optimization.  If they don’t have a website, we build it.  However, if your business is located in California, we can help you with local search marketing as well!!

The point is, we don’t have to worry about national, or international search.  The focus is on local search! So, national or international search is not going to do any of us any good.  In fact, if our clients spend money on search engine optimization trying to do this, yet don’t need to, they are wasting their money.  The sad fact is, they don’t know they are doing it in a lot of cases.  There is a huge difference between local search and national or international search.  If, on the other hand, one of clients is selling products on an e-commerce website and they need a broader search, then national or international search is important.  Suffice it to say that this is not our focus.  But, if it were, Offsite SEO would prove valuable!

This is as good a place as any a word of caution to small business owners.  We’ve found that there are a lot of SEO companies and other services that do not understand local search.  Yet, they continue to try to sell their rather expensive search engine optimization services to small business owners… services that don’t distinguish between local and national search.  If you ever need a sounding board, consider us a resource you can call upon anytime for advice.  We are only a phone call away (301-752-5909)!

This is a great section for small business owners who do not have a lot of time nor the staff to use Internet marketing for their small business website; yet they want to get an appreciation for some of the things that make this whole process work so effectively!  We have chosen a fantastic video series produced by Manta.  Manta is a business networking website designed specifically for small business owners to grow their business through Internet marketing.  We register all our clients for a free Manta account.

Manta recently started a new and free video series on SEO.  We want to thank Manta for doing this great support work for small business.  These videos are part of the Manta Minute series.Plus, we devote an entire section to “Local Search Marketing” that offers you the most current trends and refined ideas on marketing your small business online using local search marketing.

Go to Understanding Keywords and What they Tell You

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