Integrated Internet Marketing Services: An Overview

This is the first in a series of articles on Integrated Internet Marketing.  Integrated Internet Marketing is a process, but more importantly it’s a strategy.  This strategy involves all the features of Internet marketing.  Plus, this strategy crosses the entire spectrum of the Customer Lifecycle. It’s complex and it’s involved!  However, it provides a basic guideline to help a small business owner determine their Internet marketing strategies to fit their individual needs and determine how it all fits into their specific business plan.

 

Here is a simplified diagram to show the flow of the Customer Lifecyle.

Integrated Internet Marketing Services

 

The goal or purpose of developing in Integrated Internet Marketing strategy is to nurture and develop loyal repeat buyers to your business.  By creating loyal repeat buyers, a small business is completing the client lifecycle. More importantly, it is driving new customer to your business through referrals.  Today’s buyers want to be nurtured.  They want to be involved in the process.  More importantly, they base their purchasing decisions on social proof.  Social proof is extremely valuable to small business owners.  People make buying decisions on recommendations by their friends, business associates, family and social/religious groups.

 

Here are the topics that will be covered in this article series:

 Integrated Internet Marketing: Small Business Website

A small business website is critical to a small business’s Internet marketing success.  It’s the first and most fundamental step in developing an Integrated Internet Marketing strategy.  Your small business website needs to be search engine friendly.  In other words, it must include the basic fundamental criteria of Search Engine Optimization (SEO).  Every other component of Internet marketing will build upon this premise.  This is a process, and it warrants careful attention, testing and occasional updates.

 

Integrated Internet Marketing: Drive Traffic and Attract Leads

Once you’ve developed an SEO’d small business website, you must learn how to drive traffic to your website and attract leads. Local Search Marketing, Social Media Mareting, and Mobile Marketing are key elements to this strategy.  Video Marketing and EMail Marketing are two other ways to drive traffic to your small business website.  Other forms and methods toward list building will also be covered.

 

Integrated Internet Marketing: Nurturing Leads and Converting Sales

There are lots of different Internet Marketing strategies that a small business owner can employ to nurture leads and covert them to sales.  The fundamental concept covered in this article will focus on “providing value” to potential clients to convert them to buyers.  No doubt you’ve seen the explosion of coupon marketing in the past few years.  There’s a reason for this.  It works!  However, it only works in driving customers to a business with the expectation of saving money.  This article will show you how to capture these customers and turn them into loyal repeat buyers.

 

 Integrated Internet Marketing: Getting Referrals

Satisfied customers are more than willing to provide referrals, but a lot of businesses just don’t know how to effectively ask customers for referrals.  This is “social proof”and it completes the client lifecycle.  This article will cover easy to use techniques for small business owners to use to generate referrals for their business.

Search Engine Optimization (SEO) Basics

The Major Search Engines Google and BingWhen I saw this video Webinar on Search Engine Optimization (SEO), I thought it was just too good not to make it available to my readers. So, here it is! Search Engine Optimization is a critical component to small business websites.  Why?  A properly SEO’d small business website translates to free organic traffic to a small business website; and traffic means visitors which translates to sales.

But first, let me quickly review the difference between Sponsored or Paid Search and Organic or Free Search.  The following picture depicts the difference between the two.

Google's Sponsored Search vs Google's Organic Search

This Webinar on Search Engine Optimization focuses exclusively on Organic or Free Search.

This Webinar is just over 50 minutes long, but well worth the time if you have a small business website.  It’s provided by Rueben Yau, the Search Manager at Manta.  In this Webinar you will learn the basics of Search Engine Optimization. You will learn: what SEO is and what it isn’t; how to incorporate it into your small business website;and, how to get your website found by the major search engines.

 

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