Google offers the small business owner a fantastic opportunity to get on Page 1 of their Organic search listings in local search! This is free search and free traffic for your business! However, failure often comes from a business’s inability to optimize their local search listing. Google Place listing optimization is one of our specialties. Google Place listing optimization involves many components and proper optimization is a living-and-breathing science. We highly recommend Google Place listing optimization as an ongoing management service!
Here is an example of an optimized Google Place Listing:
We have indicated that there are 10 Key Elements of Google Place Listing Optimization. Here is a brief explanation of each:
1. These are all the “Required Fields” that Google needs for your Place Listing. Make sure that you include the proper and accurate title for your business. Do not try to improve your search results by placing your business city location in the Company/Organization section! Include your full address and company’s main phone number!
2. A company website is optional for Google, but it is extremely important to have an optimized business website that is connected to this account. Please see the SearchEngineLand article at the bottom of this post for more explanation.
3. The Company Description is very important! It’s important for your Google Place Listing Optimization, but a carefully constructed description has another huge value for search engine optimization. You probably have your business listed with various listing services, some you might not be aware of. As you come across, or we find them for you, your company description needs to be updated with one central business description. We recommend you use this description in your Google Place Listing. Always remember, one of the prime goals of the major search engines is to ‘enhance their user’s experience!’ In other words, the user’s experience is not enhanced if the search engines find multiple descriptions about your business.
4. The Category section is your “keyword” section. And, “keywords” are extremely important for any type of search. Google has predetermined categories for all businesses. Choose them wisely and choose them accurately! If you do not find a category that you feel adequately describes one of your services, you can create a custom category. We also recommend that you double check your website’s Meta Keywords to ensure that your category ‘keywords’ are included!
5. The Service Areas and Location Settings are self explanatory. Just remember, you do not want to try to fool Google. For example, if you are a dentist, Google knows that you probably do not service customers at their locations.
6. Complete the Hours of Operation section. If you have a business, make sure your customers know when you are open.
7. Specify how customers pay you in the Payment Options section.
8. The Photo Section is very important! This is an opportunity for you to show-off your business. One of the key elements in search for photos is file name and tags. We like to create keyword rich file names and tags for the 10 photos we submit for our clients. This can significantly impact local search in favor of your business. Again, anything that enhances the user’s experience is going to favor the search engines.
9. The Video Section allows you to upload video… again, to highlight your business.
10. The Additional Details Section is a final way for you to inform your potential customers about your business. Google uses several examples. We have done several things here as examples for you in this section. We show you how you can use links to provide value added to potential customers. One example shows how our client is simply telling people about his service area; and another is pointing them to a very credible and authoritative website that explains to them how they can save money on their heating and air conditioning bills. Passing additional value to consumers enhances the user’s experience.
- Simplicity Is Key To Converting Local Consumers To Customers (searchengineland.com) This is a great article that confirms the need to have real website for your business!