This article on reputation management for small business provides great tips on how to use reviews to your advantage.
In this article I will describe why reputation management for small business, while sometimes overlooked or viewed negatively, can actually be turned into a very positive marketing tactic.
Your online reputation is largely based on what people are saying about your business. You may or may not know what people are saying. They could be posting reviews on Facebook, Google, Yelp, Super Pages, Yellow Pages and a myriad of other places. These reviews might be good, or they might be bad. It really doesn't matter if managed properly. Are you familiar with old saying that goes something like this: 'It may be good or it may be bad, but as long as they are talking about me, it's good?"
Reputation Management for Small Business: Defined
Your online reputation is your image on the Internet. Reputation management is all about improving or restoring your company's image. Potential customers can move on and select another company if they see too many negative reviews. On the other hand, if you are proactive and manage these reviews, you can significantly improve your image which will improve your businesses bottom line.
These reviews are mostly represented by a "star" ranking from 1 to 5. Five stars is the top ranking, one is the lowest. Note: If someone posts a negative review without any justification or comments, reviewers tend to understand they are just out to get you, for whatever their reason. If you are familiar with Google Review or review on other "citation" sites, you are familiar with these star ratings. These "citation" sites collect or scrape the Internet to gather basic information on your business, like Business Name, Address, Phone Number and Website.
Reputation Management for Small Business: What "Citation" Sites are Most Important?
That's a great question! There are hundreds of them. So it is very important to prioritize these sites, and you can! Here is our priority:
1. Google MyBusiness/Google Maps;
2. Bing Places;
3: Super Pages:
4: Yellow Pages; and
There are many others, so it is critically important to set your priorities and manage them effectively. Google started this process years ago, and they are by far the most important site. If you want your phone to ring, you need to have a Google MyBusiness account. Facebook Fan/Business pages are important, but we place them under Social Media Marketing.
Stay tuned for Part two of this article on reputation management for small business. We'll introduce why it's important to "claim" your business on these citation sites. We'll also explain how to respond to reviews in greater detail and provide our personal and professional insight on the impact reviews and responses have on Search Engine Optimization and local search marketing. In the meantime, check out this fantastic article by Ivy Lamb! In this article, Mr. Lamb provides a top-level and highly professional overview on reviews and review sites.
Small business owners can’t afford to ignore online reviews. With this expert advice, you can turn customer reviews into a powerful marketing tool. Of all the components of digital marketing, online reviews cause the most confusion and frustration among small business owners. How are you supposed to know where [...]
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Local SEO starts with establishing a Google My Business Account
Why is a Google My Business Account so important for local SEO? First, it's important to define local SEO or Search Engine Optimization. SEO enables Google to understand where your business is located and what services your provide.
This not only establishes your presence on the Internet, it also allows Google to better understand your business so that they can enhance the end users experience. The end users are simply the potential customers or clients in your local market. Consequently, the better Google knows and likes your business, the more likely they are to send visitors to your website when these visitors search on the Internet.
The article below on Local SEO is provided by Joost de Valk. Joost lives in the Netherlands and is top authority on SEO. He makes his living providing SEO for a lot of companies. This is a great article. That's why we are sharing it with you. Paul and I have been free students of Joost for years. Truth be told, we are much better authorities on Local SEO in the US market, and our services are a lot less expensive.
In this article, Joost attempts to cover a lot of ground and does a good job. We will be publishing follow up articles and videos on how to establish a successful business presence with local SEO with a focus on Google My Business.
In the meantime, this article provides a good quick overview.
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Can Help Your Business!
Every business owner with a website is looking for ways to get noticed in the search results. Today, there are loads of tactics to rank well as a local business, but there is no silver bullet: as with most SEO issues, this is a combined effort. One of these [...]
Click here to view original web page at yoast.com
This is the first in a series of articles on Integrated Internet Marketing. Integrated Internet Marketing is a process, but more importantly it’s a strategy.
This strategy involves all the features of Internet marketing. Plus, this strategy crosses the entire spectrum of the Customer Lifecycle. It’s complex and it’s involved! However, it provides a basic guideline to help a small business owner determine their Internet marketing strategies to fit their individual needs and determine how it all fits into their specific business plan.
Here is a simplified diagram to show the flow of the Customer Lifecycle.
The goal or purpose of developing in Integrated Internet Marketing strategy is to nurture and develop loyal repeat buyers to your business. By creating loyal repeat buyers, a small business is completing the client lifecycle. More importantly, it is driving new customer to your business through referrals. Today's buyers want to be nurtured. They want to be involved in the process. More importantly, they base their purchasing decisions on social proof. Social proof is extremely valuable to small business owners. People make buying decisions on recommendations by their friends, business associates, family and social/religious groups.
Here are the topics that will be covered in this article series:
Integrated Internet Marketing: Small Business Website
A small business website is critical to a small business's Internet marketing success. It's the first and most fundamental step in developing an Integrated Internet Marketing strategy. Your small business website needs to be search engine friendly. In other words, it must include the basic fundamental criteria of Search Engine Optimization (SEO). Every other component of Internet marketing will build upon this premise. This is a process, and it warrants careful attention, testing and occasional updates.
Integrated Internet Marketing: Drive Traffic and Attract Leads
Once you've developed an SEO'd small business website, you must learn how to drive traffic to your website and attract leads. Local Search Marketing, Social Media Marketing, and Mobile Marketing are key elements to this strategy. Video Marketing and EMail Marketing are two other ways to drive traffic to your small business website. Other forms and methods toward list building will also be covered.
Integrated Internet Marketing: Nurturing Leads and Converting Sales
There are lots of different Internet Marketing strategies that a small business owner can employ to nurture leads and covert them to sales. The fundamental concept covered in this article will focus on "providing value" to potential clients to convert them to buyers. No doubt you've seen the explosion of coupon marketing in the past few years. There's a reason for this. It works! However, it only works in driving customers to a business with the expectation of saving money. This article will show you how to capture these customers and turn them into loyal repeat buyers.
Integrated Internet Marketing: Getting Referrals
Satisfied customers are more than willing to provide referrals, but a lot of businesses just don't know how to effectively ask customers for referrals. This is "social proof"and it completes the client lifecycle. This article will cover easy to use techniques for small business owners to use to generate referrals for their business.