The Lykd.it (a.k.a. ZPON.us branded by eInternet Marketing Services) digital coupon marketing platform just added another great marketing feature for small business. It comes by way of a new Facebook application (App). This App is called the Page Coupon. Just released on Friday, 21 October 2011, this App creates a fan page reveal or offer page. Once created in the Lykd.it back office, the business owner needs to simply grant the App permission to be used on their business page. Here is what the App looks like:
This “reveal” page is actually an offer. In this example, the offer is to “get a gift certificate for $50 for any plumbing service from McCarthy Plumbing.” Though this offer is fictitious, the huge value of this “reveal” page is very real. In order to receive the offer, a Facebook user must first Like the business owner’s Fan Page! In essence, the business owner has added a new follower or friend to their Business Fan Page!
Here is the actual digital coupon now available on Facebook:
Recent Facebook changes have made it more challenging for small business owners to create “reveal” pages for their Facebook Business Fan Page. Facebook now requires a secure SSL certificate for any such page. However, the Lykd.it App takes care of that need for the small business owner. As you can see in the above example, these coupons all have an individual coupon code, so the small business owner can track their campaign. And, each coupon comes with a QR code, so the customer can scan the digital coupon onto their smart phone and show it to the business owner to redeem it.
Furthermore, the Lykd.it platform also includes a e-mail list building feature. Notice the link at the top of the coupon that reads “Click here to subscribe to all our offers! This allows the customer to subscribe to future offers! More importantly, it allows the small business owner the ability to create loyal repeat buyers!
This recent addition marks yet another milestone for the Lykd.it digital coupon marketing platform for small business.