Social Media Marketing works! It is effectively replacing more traditional small business advertising with a highly convertible cost effect method that leverages the major advantages of social media marketing... sharing and referring information with friends.
ZPON is a new program that takes this to the next level. It leverages the over 500 million users on Facebook and combines the every popular coupon marketing strategies that are so popular with small business marketing. If you have a mailbox, you are familiar with coupon marketing. It's the stuff you most likely toss into your recycle bin. Small business owners are committing significant advertising dollars to these campaigns in the hope that a certain percentage of these coupons drive new customers to their business. In other words, they achieve a certain level of return on their investment (ROI).
Yet, a lot of small business owners have yet to realize that a substantial number of their potential customers are making their purchasing decisions based on what they find on the Internet via their computers, "pads" and smart phones. Today's shopper wants immediate solutions to their problems. That may be over simplistic, so let me put it another way... they want immediate gratification.
Here is how it works. You set up a campaign... with assistance from our staff. You essentially create an offer. Lets say you are a restaurant owner and your offer is "Like us to receive a free appetizer with your next dinner."
The software creates your coupon with your offer and a unique URL to be used in your campaigns. When someone clicks on that URL, they are taken to what we call a Fangate (Shown Below). All the customer needs to do is click on the Like button to receive your offer.
That Like will then appear on their Facebook wall for their friends to see and share. They are essentially referring your offer to all their friends. And, according to Facebook, the average user has 130 friends.
This is the viral nature of Facebook and this is why it can be so powerful in your marketing campaigns!
Fan Gate Appears above Your Website
ZPON combines the viral sharing characteristics of Facebook with coupon marketing to give the small business owner a track-able, low cost alternative to more expensive traditional direct mail campaigns. . Plus, using QR Code technology (not shown), it can provide immediate gratification to the customer. Furthermore, unlike some other coupon marketing services on the Internet, there is no revenue sharing. And, there are no monthly fees. You only pay for your campaigns and they are good until you tell us to end them.