Small Business Video Marketing: Tips for Small Business Owners

Here are great tips on small business video marketing. Video marketing is a powerful way to jump start your small business and marketing campaigns.

small business videoWe choose to use this term small business video marketing for a very good reason. Its important to make a clear distinction between large and small businesses. Large business use production facilities and have large budgets and staff to help with their video marketing. By comparison, small businesses do not have these same resources. So, let's be clear... small business owners, with the proper assistance, can use small business video to conduct very specific marketing campaigns.

If you are a small business owner, you need to at least be aware of  some ways to use small business video to convey your marketing message.  So, what is your marketing message?  A marketing message is a campaign that you develop to focus on a particular service that you offer.  Video marketing helps you convey your marketing message is a very attractive and short message.  Let's face it, consumers are inundated with marketing messages.  They see them on TV, and they tune them out. On the other hand, they use social media like YouTube and Facebook to watch "less threatening"  advertisements. You need to watch this short video to understand how and why Small business video marketing can help your business.

Video is highly convertible.  People like it!  Video conveys a quick message!  That's critically important to today's marketing strategy.  Combine that with the relative cost of creating video, and you can certainly improve you business marketing Return-on-Investment (ROI).  Find out how you can improve your ROI and grow your business via video marketing.  We can help!  We create short Video Marketing Messages for our clients.  Use our Contact Page to let us know if we can help!

Here's an example of two videos we created to market and promote a Waldorf plumber in our local area. The first is a business into video. The second one focuses on the services this company provides.

This video focuses on one particular service Jerry's Plumbing provides.

Or, if you want to create profession business videos on your own, here is a link to get you started. You can build your own video to promote your small business: Video Marketing for Small Business. This is a service we use!

video marketing

Small Business Website

small business websiteA small business website is critical to a small business's Internet marketing success.  It's your cornerstone in developing an Integrated Internet Marketing strategy.

A small business website is your virtual office on the Internet.  You own your small business!  You also want to ensure that you own your website. That means you want to own your own URL (Domain name.  For example: http://einternetmarketingservices.org is my URL/Domain Name.)  A small business website also needs it’s own paid hosting (more on that topic in my next article).  The cost of these basic services is surprisingly low if it's managed properly.  There are several other advantages to having your own small business website as well! Small Business Website Before I get into those other advantages, first let me put this into perspective as measured against the Customer Lifecycle that was used in the first part of article series.  As shown in this diagram you cannot start to drive traffic and attract leads on the Internet without having a location to drive traffic!  A website provides that location. So, that is where we have to start... with a small business website. First of all, a small business website allows you to brand your business.  When managed as described above,  you should automatically get access to professional email accounts.  This is a standard feature with most hosting accounts. So, what exactly does this mean?  It means that each employee in your small business receives their own professional email account.  For example, mine is rick@einternetmarketingservices.org.  I have a separate email account set up for “service,” “info,” and my employees all have their own business email account. This is essential for branding and professionalism.  And, this can immediately place you in higher regard than your competition.  On the other hand, if your competition is using a professional email account, they are positioned better in today's competitive market than your business. While you may use Gmail, Yahoo or Hotmail for your personal accounts, it’s time to move into the professional world!  Ask yourself this question: if you were looking for a orthodontist for your children who would you trust more, Don_Little6834@hotmail.com or Don@DrLittleOrthodonist.com?  In today's market, people want to deal with professionals; and, appearance and perceptions count.  Can you afford to overlook these small details?  These email accounts are easily set-up within the back office of your hosting account.  Furthermore, they can be forwarded to personal email accounts. This is a simple process and one we manage for our clients. Secondly, your small business website needs to be search engine friendly.  In other words, it must include the basic fundamental criteria of Search Engine Optimization (SEO).  SEO is the process of getting found, indexed and, more importantly, ranked by the major search engines. (See: Search Engine Optimization for Small Business Websites.)   Every other component of Internet marketing will build upon this premise.  This is a process, and it warrants careful attention, testing and occasional updates. In the third part of this series on Integrated Internet Marketing, I will continue the discussion on Small Business Websites.  However, this time I will focus exclusively on establishing a domain name and hosting.

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SEO Offers Free Organic Search Traffic to Small Business Websites

free organic searchThis article focuses on the benefits that free organic search provides small business owners.

Free organic search, can rock your business! With a properly SEO'd website, customers will call. SEO offers free organic search traffic!  And, traffic means visitors which translates to sales. Let's face it. All small business owners want to maximize their profit. And, they want to maximize the return on their investment advertising dollars or budget. The two go hand in hand. So, any small business owner with a website that is designed to attract new business would simply love to generate new business via their website at the lowest cost possible.

But first, let me quickly review the difference between Sponsored or Paid Search and Free Organic Search. The following picture depicts the difference between the two:

Free organic search versus paid search

When you do a search, you will see the "Ads" at the top of the page. These are paid ads or Google AdWords ads. Larger companies typically pay a high premium for these ads. Check out the search term, "waldorf plumber."  It's at the top of the picture in the search box. Here's a big difference between paid and organic ads... notice the different locations of the companies. They are not in Waldorf. These are companies doing perimeter marketing outside their actual location. In this case, they are marketing to potential customers in Waldorf.

Historically, consumers have placed more trust in organic search than paid search results. They recognize that companies outside their area marketing to their area might have higher costs associated with marketing; and, that these costs may be passed on to the customer. And, in our personal opinion, consumers would rather deal with a local company in their area that they can build a lasting relationship with based on more personalized service.

This Webinar on Search Engine Optimization focuses on Free Organic Search.

This Webinar is just over 50 minutes long, but well worth the time if you have a small business website.  It's provided by Rueben Yau, the Search Manager at Manta.  In this Webinar you will learn the basics of Search Engine Optimization. You will learn: what SEO is and what it isn't; how to incorporate it into your small business website;and, how to get your website found by the major search engines.

We find that most small business owners simply do not have the time to manage their own SEO. We are here to help!

Call Us for More Information:

301-752-5909