2 Reasons Why a Small Business Needs a Website

2 Reasons Why a Small Business Needs a Website

This article will tell you why a small business needs a website.

The basis for this article is found in an excellent article published on the Manta website. You will have full access to that article below. In that article, the author identified 10 reasons why a small business needs a website.

We have narrowed our focus to the top 2 Reasons Why a Small Business Needs a Website. This is based on our professional experience with the small business websites we manage.

Why a small business needs a website (Reason 1): Secure Your Brand Identity

The Manta article seems to focus on someone stealing a name like Jerry’s Plumbing and stealing their brand. This may or not be an issue in our local market. We do find that many businesses use their business name in their URL (domain name.). However, we find that our best search results are with URLs that contain a keyword with location. For example: Plumbers in Waldorf, MD.

We totally agree that the very first thing that any small business, and that also includes families and any budding entrepreneur to do is to secure your URL (domain name).

Why a small business needs a website (Reason 2): Visibility and keeping up with your competitors.

We learned a valuable lesson, years ago, that has enabled us to add value to our clients. If you do the little things that get you found on the Internet better than your competitors, you will generate more business than they will. It’s a simple concept, but it is so true.

Visibility is key and the key to visibility is exactly why a small business needs a website.  A business website enhances your credibility. A business website sets you apart from your competition. Most importantly, it provides you the visibility you need on the Internet to grow your business.

These are the two best reasons we have found that should motivate any small business or budding entrepreneur to build a website.

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10 Reasons Why a Small Business Needs a Website

Most customers turn to the web when looking for a local business. Without a website, your company could lose credibility and lose sales. You may wonder why your small business needs a website, particularly if your business deals with only local customers. After all, it does cost money to […]

2 Great Content Marketing Tips

Content Marketing TipsWe want to share some simple, but fantastic content marketing tips!

Central to digital marketing is creating content on the Internet. There are many forms of content, but this article focuses exclusively on content marketing tips preparing and writing blog posts. Let’s keep this simple, blog posts are simply articles posted on your business website that are used to achieve Search Engine Optimization (SEO) glory.

If you want the search engines (Google, Bing & Yahoo) to drive people to your website and make your phone ring, you have to focus on creating useful and compelling content that is optimized reasonably well for these search engines. That means doing above average SEO. Actually, it means doing the SEO job better than you local competition. And, that’s where we excel.

Content Marketing Tips (# 1): Get Organized

Do not simply start writing without giving some thought about your article or blog post. We see this all the time. It’s a common mistake made by many article writers, particularly those that write on small business websites. The first thing to consider is your focus keyword. Your focus keyword tells Google and the other search engine what your article is about, This enables them to determine the value of your article to their users. If you do this properly, you will be rewarded with free visits to your website.

You focus keyword can be a two or three word combination.  For example, our focus keyword in this article is “Content Marketing Tips.”  Your focus keyword needs to be used in your article. Check out how many times we have used our focus keyword in this article. You do not want to force it, but if you use the simple structure we recommend (below) it’s rather easy.

Content Marketing Tips (# 2): Use this Simple Structure

This is a simple lesson and one that most of us learned in high school. It is so simple that many people just seem to forget it. Years have passed, but it’s time to get down to some basic writing skills. Whenever you write an article you want to tell me what you are going to tell me. Then tell me me what I need to know. Finally, you wrap it up with a summary or conclusion. Follow this structure and you will see how easy it is to use your focus keyword numerous times. That’s great SEO and the search engines will reward you for your effort.

In summary, we have provided two great content marketing tips in this article. These are beginner steps every content marketer or article writer needs to understand and practice. For further reading and understanding on this topic, we have found an excellent article for you.

This is an article by a highly recognized international SEO authority. In this article, you will find 10 great tips to expand your knowledge on SEO and Content Marketing. Keep in mind that some of these tips are for blogs that want to be found internationally. Our focus at E-Internet Marketing Services is getting our business clients found locally by the search engines and having the search engines drive traffic to their websites to make their phone ring. That’s our “sweet spot.” That’s how we excel at helping small business owners.

Call Us to Find Out if We Can Help You!

 

 

 

Writing a blog post, like all other writing, is a skill. To keep your reader interested, you should think about the structure of your copy and write appealing texts. You can help your readers to grasp the main idea of your post by providing headings, subheadings and clear paragraphs. […]

Reputation Management for Small Business

reputation management for small business is crucialThis article on reputation management for small business provides great tips on how to use reviews to your advantage.

In this article I will describe why reputation management for small business, while sometimes overlooked or viewed negatively, can actually be turned into a very positive marketing tactic.

Your online reputation is largely based on what people are saying about your business. You may or may not know what people are saying. They could be posting reviews on Facebook, Google, Yelp, Super Pages, Yellow Pages and a myriad of other places. These reviews might be good, or they might be bad. It really doesn’t matter if managed properly. Are you familiar with old saying that goes something like this: ‘It may be good or it may be bad, but as long as they are talking about me, it’s good?”

Reputation Management for Small Business: Defined

Your online reputation is your image on the Internet. Reputation management is all about improving or restoring your company’s image. Potential customers can move on and select another company if they see too many negative reviews. On the other hand, if you are proactive and manage these reviews, you can significantly improve your image which will improve your businesses bottom line.

reputation mangament is measure by star ratingsThese reviews are mostly represented by a “star” ranking from 1 to 5. Five stars is the top ranking, one is the lowest. Note: If someone posts a negative review without any justification or comments, reviewers tend to understand they are just out to get you, for whatever their reason. If you are familiar with Google Review or review on other “citation” sites, you are familiar with these star ratings. These “citation” sites collect or scrape the Internet to gather basic information on your business, like Business Name, Address, Phone Number and Website.

Reputation Management for Small Business: What “Citation” Sites are Most Important?

That’s a great question! There are hundreds of them. So it is very important to prioritize these sites, and you can! Here is our priority:

1. Google MyBusiness/Google Maps;

2. Bing Places;

3: Super Pages:

4: Yellow Pages; and

5: Yelp.

There are many others, so it is critically important to set your priorities and manage them effectively. Google started this process years ago, and they are by far the most important site. If you want your phone to ring, you need to have a Google MyBusiness account. Facebook Fan/Business pages are important, but we place them under Social Media Marketing.

Stay tuned for Part two of this article on reputation management for small business. We’ll introduce why it’s important to “claim” your business on these citation sites.   We’ll also explain how to respond to reviews in greater detail and provide our personal and professional insight on the impact reviews and responses have on Search Engine Optimization and local search marketing. In the meantime, check out this fantastic article by Ivy Lamb! In this article, Mr. Lamb provides a top-level and highly professional overview on reviews and review sites.

 

 

Small business owners can’t afford to ignore online reviews. With this expert advice, you can turn customer reviews into a powerful marketing tool. Of all the components of digital marketing, online reviews cause the most confusion and frustration among small business owners. How are you supposed to know where […]

Local SEO Starts with Google My Business

Local SEO starts with establishing a Google My Business Account

local-seo-google-my-businessWhy is a Google My Business Account so important for local SEO? First, it’s important to define local SEO or Search Engine Optimization. SEO enables Google to understand where your business is located and what services your provide.

 

This not only establishes your presence on the Internet, it also allows Google to better understand your business so that they can enhance the end users experience. The end users are simply the potential customers or clients in your local market. Consequently, the better Google knows and likes your business, the more likely they are to send visitors to your website when these visitors search on the Internet.

 

The article below on Local SEO is provided by Joost de Valk. Joost lives in the Netherlands and is top authority on SEO. He makes his living providing SEO for a lot of companies.  This is a great article. That’s why we are sharing it with you. Paul and I have been free students of Joost for years. Truth be told, we are much better authorities on Local SEO in the US market, and our services are a lot less expensive.

 

In this article, Joost attempts to cover a lot of ground and does a good job. We will be publishing follow up articles and videos on how to establish a successful business presence with local SEO with a focus on Google My Business.

 

In the meantime, this article provides a good quick overview.

Call Us to Learn More About How Local SEO

Can Help Your Business!

 

Local SEO means getting a Google My Business listing

Every business owner with a website is looking for ways to get noticed in the search results. Today, there are loads of tactics to rank well as a local business, but there is no silver bullet: as with most SEO issues, this is a combined effort. One of these […]

Need Help with Internet Marketing?

help with internet marketingWe provide help with Internet marketing. If left alone, unmanaged and unchanged, your small business Internet marketing efforts will go stale over time. We see it all the time. As a small business owner, you understand the value of new product developments that enable you to be competitive in your market.The same is true for your Internet marketing. Your internet marketing strategy needs to change as newer and better technologies are added to website development and social media and video marketing.

Left alone and forgotten translates to Google and the other search engines ignoring your website. So, ask yourself this question… Do you want free, organic search results? Or do you want to allow your Internet marketing strategy to simply die over time? We provide help with Internet marketing… help that actually makes your business phone ring.

In this article, we will show you how we provide help with Internet marketing using two examples;

 

1. Website Redesign

2. Video Marketing

 

Help with Internet Marketing (Example 1): Website Redesign

help with internet marketing webite deignThis is an example of a website that was built in the 2010-2011 timeframe using one of the better WordPress design templates at the time. At that time, our client wasn’t real clear on their marketing objective(s). So, we added some pictures that described the different types of law practiced by his firm.

Over time, this client focused on their marketing objective. Their primary focus was on bankruptcy law, and they wanted to target market a specific region in Southern Maryland.

 

 

New Website Redesign

guenther-law-new-designThis new design better meets our client’s needs. It clearly focuses on our client’s target market and target area. The $500 discount coupon for a Chapter 7 bankruptcy now downloads to a PDF printable file. It’s more responsive to their client’s.

Furthermore, it’s much more attractive is highly mobile responsive. You just have to see it on your phone…check it out…
Bankruptcy Attorney in Waldorf.

 

 

Help with Internet Marketing (Example 2): Video Marketing

This is the first business introduction video we created for Guenther Law. It was shot using a 35mm camera. Truth be told, a modern smart phone would have done the job. This video was used as content on their website and published on YouTube, Google+ and Google MyBusiness. Content is critically important if you want to be found in Google local search. This video was highly successful.

Here’s the value we offer our clients. The first video did all the right things in terms of marketing. But, this video goes above and beyond the “right things.” We took this video to the next level. This is a video our client can use as a TV commercial and it has a very strong call to action.

Furthermore, our clients own their videos! All they need to do is request a copy!

 

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